At DK we have been doing a lot of thinking recently about the future and about how we are at the tipping point of how people will read and access information. It’s an exciting time and we have really enjoyed envisaging what our business may be like in 2020. From that thinking the marketing team created this short film with the help of Khaki, a video production company, that captured the way we are changing as a company and how we are really listening to the people who access our content.
We were inspired by a video created by an Argentinian agency, Savaglio/TBWA entitled Truth:
http://www.youtube.com/watch?v=lFz5jbUfJbk
Duration : 0:2:33
[youtube RqO2fXukLJk]
June 25th, 2010 at 11:44 am
what a load of old …
what a load of old shit…
damn you stumble
June 25th, 2010 at 11:44 am
done several times. …
done several times. boring.
came out with an original idea.
June 25th, 2010 at 11:44 am
i’ve seen this on …
i’ve seen this on something else
June 25th, 2010 at 11:44 am
Ebooks are an …
Ebooks are an abomination.
June 25th, 2010 at 11:44 am
Very nice
Very nice
June 25th, 2010 at 11:44 am
Everything about …
Everything about this is brilliant. Everything.
June 25th, 2010 at 11:44 am
Totally brilliant !
Totally brilliant !
June 25th, 2010 at 11:44 am
Then you would have …
Then you would have to say that Lost Generation is a blatant rip off “The Truth” which was in fact their source of inspiration, and was so credited in the information panel (which apparently people don’t read — an interesting comment in and of itself given the subject matter)
June 25th, 2010 at 11:44 am
In the info panel …
In the info panel DK does acknowledge their source (”The Truth” by an argentinian agency). The charge of plagiarism isn’t accurate.
June 25th, 2010 at 11:44 am
who’s lady gargar?
who’s lady gargar?
June 25th, 2010 at 11:44 am
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“Kaffirs [ ...
(6 of 6)
"Kaffirs [black south Africans] are as a rule uncivilized – the convicts even more so. They are troublesome, very dirty and live almost like animals.” — Mohandas “Mahatma” Gandhi’s description of his black south African inmates
Wow! “Unbelievable”, indeed!
What a great, reasonable, guy!
June 25th, 2010 at 11:44 am
(5 of 6)
“[...] the …
(5 of 6)
“[...] the Jews should have offered themselves to the butcher’s knife. They should have thrown themselves into the sea from cliffs.” — Mohandas “Mahatma” Gandhi, on the Nazi genocide
“Only a degree removed from the animal.” — Mohandas “Mahatma” Gandhi’s description of his black south African inmates
June 25th, 2010 at 11:44 am
(4 of 6)
[...] you …
(4 of 6)
[...] you will allow yourself, man, woman and child to be slaughtered…”
Yep! that above was Mr. Gandhi, in a open letter to Britain in 1940.
You darn Celts tryinna defend yourselves… that is so unevolved!
June 25th, 2010 at 11:44 am
(3 of 6)
“I want …
(3 of 6)
“I want you to lay down the arms you have as being useless for saving you or humanity. You will invite Herr Hitler and Signor Mussolini to take what they want of the countries you call your possessions. Let them take possession of your beautiful island with your many beautiful buildings… If these gentlemen choose to occupy your homes, you will vacate them. If they do not give you free passage out, you will allow yourself, man, woman and child to be slaughtered…” — Gandhi
June 25th, 2010 at 11:44 am
(2 of 6)
“I do not …
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“I do not want to see the allies defeated. But I do not consider Hitler to be as bad as he is depicted. He is showing an ability that is amazing and seems to be gaining his victories without much bloodshed.” — Mohandas “Mahatma” Gandhi, in letter to Rajkumari Amrit Kaur
“That I address you as a friend is no formality” — Mohandas “Mahatma” Gandhi, to his “friend”, Adolf Hitler
June 25th, 2010 at 11:44 am
(1 of 6)
All you …
(1 of 6)
All you Brits out there nodding along and feeling all warm and fuzzy about how great a guy Mr. Mohandas Gandhi was would do well to remember, or to visit for the first time, some of Mr. Gandhi thoughts:
“We have no doubt about your bravery or devotion to your fatherland, nor do we believe that you are the monster described by your opponents.” — Mohandas “Mahatma” Gandhi, to his “friend”, Adolf Hitler
June 25th, 2010 at 11:44 am
Actually, the “Lost …
Actually, the “Lost Generation” ad acknowledges it’s debt to the same Recrear Argentinian political ad that these guys credit for the idea. Read the Info box.
June 25th, 2010 at 11:44 am
wow…I see where …
wow…I see where you get your
June 25th, 2010 at 11:44 am
Wow! Very clever …
Wow! Very clever and amazing!
June 25th, 2010 at 11:44 am
this is such a …
this is such a piece of nothingness
June 25th, 2010 at 11:44 am
I got halfway …
I got halfway through got bored and quit…lol
June 25th, 2010 at 11:44 am
This is a blatant …
This is a blatant ripoff of the “Lost Generation” AARP ad. Advertising is all about drawing inspiration from other sources but this is taking it a little far. Especially if they are trying to take credit for their “innovative” approach.
June 25th, 2010 at 11:44 am
Meh. A bit lame.
Meh. A bit lame.
June 25th, 2010 at 11:44 am
VERY VERY clever… …
VERY VERY clever…..well done…
Hope it hits and affects the target audience
…..thanks for the smile
June 25th, 2010 at 11:44 am
I love it, our …
I love it, our tutor showed this to us in a Business Analysis lesson today. So clever
June 29th, 2010 at 1:27 pm
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