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  • Tru Blood – Red Seal Mystery (aka strange mail received)

    Posted by admin on June 12th, 2010 and filed under mystery books | 25 Comments »

    VERY LAST OF MY PROMOTIONAL ITEMS ARE ON EBAY RIGHT NOW. GET THE TEST TUBE VIAL OF TRU BLOOD!!
    http://tiny.cc/trublood

    So, HBO is making a tv serious out of the Southern Vampire books and is calling it “True Blood” right? Well, that wasn’t the first thing on my mind when I received a mysterious envelope a couple weeks ago at my po box. Velum envelope, black envelope inside, sealed with a wax seal and inside that a velum sheet filled with runes or lettering of some sort. Nothing else. No explanation, no meaning. I thought maybe it was some odd art project since I do participate in various snail mail communities.

    Well flash forward to today. When I get the other items from my po box and inside is a bubble wrap envelope with a tube and a sample of “TRU BLOOD” within. Ah…now it makes sense. Having read the books, I knew it was all part of a terribly clever marketing campaign. And it let me google and find others who had received the “red seal” letters.

    It’s just terribly neat to see creative campaigns like this. The quality of the materials is top notch so they really didn’t skimp on it. I had no idea I’d be part of it when I received the first item, but it’s definitely pretty cool and I give points for the creativity of it.

    Here’s some other sites discussing the mailings:
    http://screenrant.com/archives/is-this-a-new-movie-viral-camp-1666.html
    http://www.sfuniverse.com/2008/05/26/the-mystery-of-the-red-seal-letters/
    http://www.yesbutnobutyes.com/archives/2008/05/strange_mail.html
    http://jchutchins.net/site/2008/05/21/videopdf-down-the-rabbit-hole/

    Pretty cool right?

    Duration : 0:7:3


    [youtube WQG9VPkWBvY]

    25 Responses

    1. dagon871 Says:

      Lucky S.O.B
      Lucky S.O.B

    2. naeladurrani Says:

      Whats the website???
      Whats the website???

    3. memoryanddream Says:

      FOR SALE ON EBAY …
      FOR SALE ON EBAY RIGHT NOW.

      Check out the description for the link. Auction ends Aug 12th. Crazy rare exclusive items you just will NOT find anywhere.

    4. jpowell180 Says:

      Yeah, I’ve seen …
      Yeah, I’ve seen some of those sites about folks claiming to be real vamps ;)

    5. 33996 Says:

      That is the most …
      That is the most awesomist thing I ever seen lol I want one.

    6. bri4den Says:

      I would kill to be …
      I would kill to be on your mailing list …. I love that show!!

    7. JoshuaJaps Says:

      It does seem odd …
      It does seem odd for them to do that actualy. There are actualy vampires, but not the ones who hear in movies and read in books. If you do want to learn about real vamps go to vampirezilchy’s channel.

    8. johncy11 Says:

      so does blade still …
      so does blade still have to kill vamps then

    9. SinkIntoYourSleep Says:

      Aw. I love Grace …
      Aw. I love Grace jumping up and glaring at the camera.

    10. beautifullyforsaken Says:

      how did you get …
      how did you get them mailed to you what site did you get th ings like that

    11. beautifullyforsaken Says:

      i want one
      i want one

    12. goose1212343 Says:

      if you were to put …
      if you were to put all of the papers together, it might say some answers

    13. thing944 Says:

      I wonder how it …
      I wonder how it tastes?

    14. memoryanddream Says:

      Um, I DID say ” …
      Um, I DID say “Salutations.” I always open with that.

    15. Myrriad Says:

      Did you mean ‘ …
      Did you mean ‘Greetings and Salutations’ instead of ‘Greetings and Citations?’
      Go ahead, check your copy of ‘Charlotte’s Web’ for that particular familiar phrase.

    16. sextorx Says:

      you what’s weird to …
      you what’s weird to i receive in my mailbox some cupons from a pizza place and that place isn’t real

    17. Michaelsdaemon88 Says:

      i wish they did …
      i wish they did make fake blood on the market.
      me thirsty hehe

    18. zakchels Says:

      cool I will take …
      cool I will take the true blood.

    19. blahboo19 Says:

      The writing looks …
      The writing looks like cuneiform to me. One of the sideways triangles looks like one of the number symbols that the sumarians used.

    20. missgiggly Says:

      *tee hee* Oh man, …
      *tee hee* Oh man, that is SO cool. But freaky at the same time.. if I had that in the mail without expecting it, yipes!

    21. lace249 Says:

      That is soo cool. I …
      That is soo cool. I wish I could have gotten one.

    22. pixie453 Says:

      oh hey grace…lol …
      oh hey grace…lol

      you are sooooo lucky man, I agree with you to. I’ve never seen anything marketed so well, its impressive

    23. pixie453 Says:

      snarky…? …
      snarky…? interesting word

    24. pixie453 Says:

      I did that to..its …
      I did that to..its like “how did I not know this?? Whats going on?”

    25. memoryanddream Says:

      Yup, it’s sealed.
      Yup, it’s sealed.

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